Thoughts on listening to users

It lives…

Finally! We’ve developed a lot of sites in the past few years, but I’m still mentally unprepared for the truism that when you think you’re 95% done, you’re really only 50% done. That little bit that differentiates almost done from done just doesn’t seem to end. We’d been in alpha testing for several months when we decided to redesign the look & feel and make some improvements in response to our alpha testers. It really didn’t seem like much at the time. Anyway, we’re now live…

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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