A walk through the exact scenario and tasks we used for the UX Wars: Domino’s vs Pizza Hut usability tests, with commentary on why each was included and how we chose the wording.
For the time-pressed researcher: Do you run more user tests to get reliable statistics but more video than you could ever watch? Or do you stay small, comb through your results finely, but never get solid numbers to benchmark against?
The usability testing dilemma is no dilemma at all with these keys to being a more efficient researcher.
“Everyone has seen a usability report before that’s like, ‘Half the users liked this version, half the users liked that version’ and that’s where it stops. What we’re really trying to tell you today is to think beyond that. What does it mean? What’s the impact on the user? What’s the impact on the business? How can we work around this pain point?”
The best research doesn’t make a difference unless it has an advocate that can analyze, interpret, and communicate it effectively. Data does not matter on its own; its our job to make it matter.
The usability testing tools that are available to UX researchers and designers today make it possible to fit the whole user testing process, traditionally a very time-consuming activity, into a very tight timeline.
Usability testing is not something to be tacked on at the end of a project to validate a design; it should be a constant part of the process, informing design choices at every step. TryMyUI and Balsamiq are now partnering to offer 5 free usability tests for anyone to test out their Balsamiq prototype.
There are a lot of ways to do usability testing, and all have their own merits. But in terms of getting the most reliable, accurate feedback for your website, unmoderated remote user testing has distinct advantages over the alternatives.
There’s a lot of free resources out there for learning more about UX – whether for the newcomer to the field, or for the grizzled veteran. These 10 books on usability and the user experience are, in our opinion, some of the most worthwhile; and best of all, they’re free!
Few things can convince a team member or stakeholder of the flaws in a design quite like watching users struggle with it first-hand. With the updates to our video annotation feature, pinpointing, cataloging, and sharing your usability research with the team is easier than ever.
“It’s easy to boil the job of UX Architect down into a single word like ‘design,’ but putting it so simplistically is only true in a very narrow sense. Design – elegant, usable design – is the end goal of the job, but what I really do for TryMyUI is to create a vision for the product.”