Thoughts on listening to users

More on the ideal user

When most people think of performing usability testing, they think of using novices to see if the website is apparent to someone with very little experience. However, having now reviewed several hundred user tests done by both novice and experienced internet users, we’ve realized that both yield interesting information. The novice user is interesting because they don’t have a predictable model in their minds, so it’s illuminating to see how.. Read More

Looking for the ideal usability tester…

Let’s assume we’re about to embark on a user experience study and want to solicit the opinions of a handful of users, be it for a moderated or unmoderated study. How should we decide what users to pick and listen to? Would any person off the street work, or are there key criteria we should pay attention to?

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