When most people think of performing usability testing, they think of using novices to see if the website is apparent to someone with very little experience. However, having now reviewed several hundred user tests done by both novice and experienced internet users, we’ve realized that both yield interesting information. The novice user is interesting because they don’t have a predictable model in their minds, so it’s illuminating to see how.. Read More
Let’s assume we’re about to embark on a user experience study and want to solicit the opinions of a handful of users, be it for a moderated or unmoderated study. How should we decide what users to pick and listen to? Would any person off the street work, or are there key criteria we should pay attention to?
Can you really learn much from viewing videos of a handful of users?
What do we need to know about our users, and how can we get some of this information?