Thoughts on listening to users

10 UI mistakes that SaaS marketers make

saas marketers analyzing ui performance

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

Key components of the UX design process

men engaging in ux design process

The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.

Leveraging remote usability testing as UX research

UX research is the process of gathering qualitative and quantitative data about your design’s user experience. Remote usability testing is the process of testing your website or app’s user interface and UX design without getting users together in person.  It is conducted virtually, which is convenient for time and budget. During remote usability testing, different users are given specific tasks to perform on the website. The users carry out these tasks, and any problems they encounter are investigated and removed to improve the website or app’s user experience. There are many benefits to leveraging remote usability testing as UX research. In this article, we will go over a few of those benefits.

UX research and UX design

ux research and ux design user experience dials

When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are key to developing a strong user interface, they both play different roles. In this article, we will discuss UX research and UX design and the key components of each.

A guide to effective UX research & prototype usability testing

ux research data and prototype usability testing

When we talk about effective UX research, we often relate it to money. We are of the opinion that huge budgets aren’t necessarily required for effective UX research. UX research has become a critical step in creating an app/website. The UX research experts are leading the way in the creation of user-oriented apps to make sure that the UX design is friendly and people actually have positive user experience while navigating a website or app. One important aspect of UX research is prototype usability testing. In this article, we will connect the dots between UX research and prototype usability testing.

The ideal prototype usability testing sample size

prototype usability testing sample size in magnifying glass

Usability testing sample size is defined as the number of users that you compile to test your website or mobile app. When it comes to the ideal sample size for usability testing, we have always recommended that you start with 5 users. Today, we will discuss the factors that affect prototype usability testing sample size. Doing so will allow you to look at the bigger picture before conducting prototype usability testing. You will also get a good idea of the appropriate prototype usability testing sample size for your UX research.

4 key prototyping methods

prototyping methods laptop plants in the background

When it comes to UX design, prototyping is a crucial step in the process. However, how do you know what prototyping method is best for your design team? We hope to shed some light on this. In this article, we will discuss the 4 key prototyping methods and how they can be utilized in your UX design and UX research processes.

Prioritizing usability testing In the UX design process

ux design process and usability testing

During the UX design process, understanding, collecting, and sorting data and feedback are some of the most vital tasks. To be more exact, it’s becoming a trending UX skill. Usability testing shows you if your target users will use your product or not. As well, the UX design process includes the whole process of developing, owning, and even fixing the UX design and user interface. The UX design process doesn’t just focus on creating innovative products but also works on other aspects of the UX, like efficiency, accessibility, and functionality! This means that usability testing should be a priority throughout the process.

Conducting prototype usability testing on Adobe XD designs

adobe xd prototype usability testing mobile phone

Adobe XD is one of the most popular tools in today’s digital design world. Adobe XD is one of many tools and features in the Creative Cloud that allow you to develop digital experiences. Designing digitally is sequential. As UX designers progress through the UX design process, they create dozens of variations of each design, incorporating feedback along the way. This starts with prototypes and includes the important step of prototype usability testing.

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