Thoughts on listening to users
Recently, we spent some time speaking with Gajan Retnasaba, the head of conversion at Spiralyze. Gajan told us how he’s seen the “curse of knowledge” affect design projects before – and how his team works consciously to avoid it.
Critical user test results can be a hard pill to swallow, but the UX team at National Geographic told us why “failed” tests are actually a blessing.
TryMyUI helped UX consultancy Deckchair boost their client’s revenue by 147% after usability testing showed that users weren’t using their site in the way they expected.