Critical user test results can be a hard pill to swallow, but the UX team at National Geographic told us why “failed” tests are actually a blessing.
UXspresso with Nat Geo: Dealing with negative feedback
UXspresso with Deckchair: You are not your user
TryMyUI helped UX consultancy Deckchair boost their client’s revenue by 147% after usability testing showed that users weren’t using their site in the way they expected.
