Thoughts on listening to users

The root of all usability problems

Skyline folding up in the movie Inception

When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.

Data Is Useless: Q&As from the webinar

Image of pond water micro-organisms under microscope

“Everyone has seen a usability report before that’s like, ‘Half the users liked this version, half the users liked that version’ and that’s where it stops. What we’re really trying to tell you today is to think beyond that. What does it mean? What’s the impact on the user? What’s the impact on the business? How can we work around this pain point?”

Chasing after aha! moments

Image of hanging lightbulbs in a dark space

Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their ability to produce creative insights and amazingly useful products.

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