Thoughts on listening to users

Confessions of a user testing CEO

Confessions of a user testing CEO

The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.

Happy design, branding, and UX

A cleverly branded dog food packet

Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.

The UX of Pokemon Go

The Pokemon Go experience: Getting outside!

Go for a walk in almost any public place, and you’re bound to notice them: striding with purposeful gait, phones drawn and held at the ready. They are Pokemon trainers, and they are all engaging in the biggest new mobile gaming phenomenon, Pokemon Go.

Chasing after aha! moments

Image of hanging lightbulbs in a dark space

Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their ability to produce creative insights and amazingly useful products.

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