Mouse movements contain valuable hints about users’ intent, state of mind, and frustration level. Here are three common mouse movement patterns and what they can tell you about your website’s UX.
Rage clicks are an easy-to-recognize indicator of frustration. Why do so many people rage click, and what can you learn from them about your website’s usability?
The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.
The story of designing an app to help dyslexic students in the classroom, and to help teachers recognize the signs of the condition and respond appropriately to help students.
Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.
Go for a walk in almost any public place, and you’re bound to notice them: striding with purposeful gait, phones drawn and held at the ready. They are Pokemon trainers, and they are all engaging in the biggest new mobile gaming phenomenon, Pokemon Go.
Usability testing isn’t just a useful research exercise – it can be entertaining, funny, engrossing, satisfying, and more. Read one user’s epic takedown of the Yelp home page, and the user that really took the test scenario to heart.
Your company has a team of professional, experienced designers. So why do you need user testing? Don’t they already “get it”?
There is a trend in design towards making things “smarter” – more predictive, more pre-emptive in what they do for users. But when does this trend go wrong, and how can it be avoided?
Imagination vs. practicality. They may seem like they are at odds with one another; however, if designers can navigate between these two poles, they might be able to optimize their ability to produce creative insights and amazingly useful products.