Thoughts on listening to users

6 UX New Year’s resolutions

UX resolutions for looking to the horizon of 2018

Happy New Year! As we roll into 2018, many of us are refreshing and reevaluating some of the personal goals that we set and perhaps struggled to keep last year. What kind of resolutions can we make as User Experience practitioners?

Our top 10 user testing stories of 2016

Flipping through the pages of a thick storybook

The diverse topics covered on our blog in 2016 included AR/VR, mobile gaming, big data, abstract ideas about creativity and the psychology of usability, and lots of how-tos for improving user testing methods. These are the 10 most widely-read articles of the past year.

Confessions of a user testing CEO

Confessions of a user testing CEO

The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.

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Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


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