Thoughts on listening to users

Considering customer experience in your UX design process

customer experience ux design process happy customer checking out

Do you know you can provide a steady foundation for your brand or business and increase return on investment by adopting practices that elevate customer experience? In the past, companies relied totally on their product’s quality to get new business or more sales. They were successful, but now it’s not that easy because major brands have become user-centric and marketing machines. So, if you want to compete with them, you need to consider customer experience in the UX design process. 

What are the application security flaws in UX design?

application security ux design hand holding mobile phone urban background

Do you remember the movie “Rise of the Planet of Apes?” Actually, you do not have to because this is about the “rise of the planet of apps” and not apes as in the movie. Did you mumble something about that being a terrible pun? I get it, I am not so good at puns, and we are not here to talk about puns. We are going to try and put on a serious face like that of Sandor Clegane (the hound) in Game of Thrones and focus on UX design cyber application security.

What are digital experience platforms?

digital experience platforms geometric shapes and blue swatches of color

In a technology-centric society, we are seeing more and more business sectors move to a digital space. Apps and websites that accomplish the same thing as and eventually replace brick and mortar establishments are on the rise. Consumers enjoy the accessibility and flexibility of a more digital world. Therefore, it is up to businesses to ensure that they are creating the best digital experience possible. While there is a lot of conversation around user experience and customer experience and the platforms that can help you understand how users feel about those things, it’s high time to have a conversation about digital experience platforms – what they are and how they can benefit your business.

Customer persona analysis

customer persona analysis person holding

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

10 UI mistakes that SaaS marketers make

saas marketers analyzing ui performance

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

Key components of the UX design process

men engaging in ux design process

The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.

4 key prototyping methods

prototyping methods laptop plants in the background

When it comes to UX design, prototyping is a crucial step in the process. However, how do you know what prototyping method is best for your design team? We hope to shed some light on this. In this article, we will discuss the 4 key prototyping methods and how they can be utilized in your UX design and UX research processes.

The value of customer experience: A Netflix study

netflix logo customer experience blog post

As a usability testing platform, we obviously focus on user experience and how it impacts your business and conversion rates on your website or mobile app. However, user experience is not the only factor that impacts business. Customer experience plays a major role in how users feel about your platform and whether or not they convert into customers.

What is card sorting in UX?

card sorting in ux

One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

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