Thoughts on listening to users

Is your design drowning out your message?

In engineering, the signal-to-noise ratio refers to the relative strength of an electrical signal compared to the strength of the background noise. Too much noise, and the signal can become difficult or impossible to decipher. Signal-to-noise ratio is an important consideration in design, too.

New horizons: Bringing UX to the survey design field

Surveys are everywhere. Millions go out every day, to people responding as customers, employees, citizens, members, attendees, and every other capacity. Seismic decisions rest on survey data; million-dollar sums hang in the balance. So much effort is put towards driving up response rates, and yet so little attention is paid to getting higher-quality data.

What are the obstacles to improving the quality of survey data? And how can UX help to solve these problems?

Measuring task usability: The Single Ease Question (SEQ)

trymyui ux diagnostics task usability SEQ screenshot

The idea behind task-based usability testing is that any application’s user experience is comprised of various steps along the user’s journey, each of which must be optimized for simplicity and ease of use to guide the user to his or her end goal.

Each task, then, while contributing to a cohesive whole, is also a unique opportunity to create an intuitive and seamless interaction for the user. It is in finding where we fail to do this that we are able to improve our websites and applications.

Finding Nuance Webinar: Q&A

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We got together with UX designer Mariano Andres Garcia and UX professor Guiseppe Getto to talk about how you can optimize your usability research to get the most insight out of it and get beyond the obvious issues to see the more subtle usability problems. Here is a recap of the Q&A from the webinar.

Rolling out the TryMyUI Educational Partnership Program

At TryMyUI, we believe that usability testing informs good web design. Even the best UX designers need to take a step back and view their project from the end user’s perspective, simply because as humans we tend to get caught up in our own biases.
We also believe that usability testing is one of the most valuable things a company can do for itself to drive up conversion rates and communicate the right message to visitors.
Simply put, it’s a tool that results in a better outcome on all sides.

The Mobile UX Webinar: Q&A

We talked to Derek Olson of Foraker Labs and Chandika Bhandari of Seattle AppLab in an hour-long webinar (view the full recording here) November 4th about the challenges of designing usable mobile sites and apps and our solutions for improving mobile UX. This is a recap of the Q&A segments.

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