Thoughts on listening to users
Sometimes, “usable” doesn’t actually mean “usable” in the UX sense. Citibank is out $500 million on a “usable” UI that isn’t even close to being usable. Learn the difference and save yourself a billion or so.
People talk a lot about the versatility UX designers, but what the variety of UX? Here is a list of common forms UX takes, what makes them unique, and suggestions for how to test them.
Financial institutions are mired in bad design and even worse PR. Now, younger generations aren’t buying in. How are financial website designs failing? How can financial institutions hope to rebound in the eyes of these tech-savvy and socially aware customers?
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