Thoughts on listening to users

DraftKings vs FanDuel: UX Wars

DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.

How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.

Yelp vs Zomato: UX Wars

UX Wars Yelp vs Zomato banner

Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of UrbanSpoon earlier this year, India-based restaurant reviewer Zomato is ready to throw down with Yelp on its home turf of North America.

We pitted these rivals against each other in a usability face-off to see which one offers the superior user experience to aspiring diners. After a few tests with real users, here’s what we found…

Apple Music: UX Wars (Update)

For music lovers around the world, Spotify has become the go-to for streaming and sharing music over the past few years. However, with its new music streaming service entering the ring last week, Apple has set out to challenge that market dominance. But will users be convinced to make the switch?

Expedia vs Priceline: UX Wars

Summer is coming, and that means its time to start booking travel arrangements for that vacation you’ve been daydreaming about. But where to start? We decided to pit two of the biggest online travel planners against each other to see who has the more usable product.

Spotify vs Tidal: UX Wars

Title banner for UX Wars

If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, and more) have gone all-out promoting their new music streaming service. Behind all the marketing buzz, though, Tidal is essentially a re-imagined Spotify, and it’s aiming to compete directly with the streaming giant.

Has Tidal reached its goal? We ran a few tests with current Spotify users to find out…

BeerAdvocate vs RateBeer: UX Wars

UX Wars banner

St. Patrick’s Day is a time to celebrate the many contributions of Irish Americans… and to drink lots of beer. To help you pick your pints this 17th, we pitted two of the most popular beer rating apps against each other in a usability faceoff. After a few tests with some real-life beer drinkers, here’s what we found…

OkCupid vs Match.com: UX Wars

UX Wars title banner

Love is in the air…..and, more recently, on the internet. February is the month of Valentine’s Day, and we felt this would be the perfect time to pit two online dating heavyweights, OkCupid & Match.com, against each other to see who has the most usable product. We ran a few tests with real, single men and women, and here’s what we found…

Paste your AdWords Remarketing code here

Donald Trump giving a speech

Gallup case study

How Gallup re-optimized the Presidential Job Approval Center with usability testing after Trump’s inauguration.


Get the Gallup UX case study