Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.
In an age when people are buying everything online, Amazon is synonymous with online shopping. But Google has been mounting their challenge with Google Express.
E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.
The growing importance of the internet as a platform for reading and watching the news has challenged traditional outlets (like newspapers and TV broadcasters) to optimize their online presence. How do 2 different platforms for written online news approach the challenge?
Video games and gaming culture are progressing as fast as the bandwidth to our homes increases. People are no longer just playing video games but are now watching them for entertainment too. We checked out two of the top live-streaming platforms, Twitch and YouTube Gaming, to see which one offers gaming fans a better UX.
An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.
This month, we decided to take a closer look at some of the tools available for building landing pages.
Lander and Instapage both allow marketers to quickly assemble landing pages in a WYSIWYG (What-you-see-is-what-you-get) editor. Though each platform offers a similar service, their approaches couldn’t be more different.
Student Universe and STA Travel are student-centered travel booking websites. Both websites provide discount flight, hotel, and tour booking services for students.
We pitted Student Universe and STA Travel against each other in this month’s UX Wars edition to see which one makes it easier for spring breakers to plan their trip.
At America’s colleges and universities, it’s not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female students to buy custom running gear from one of two major footwear competitors: Nike, or Reebok. Which site provided a better user experience?
Like everything else, pizza is now online. Where is it easiest to order a pizza without dialing a phone? We ran some usability tests on the Domino’s and Pizza Hut websites with likely pizza orderers to find out.