Thoughts on listening to users

UX Wars: Lyft vs. Uber

ux wars lyft vs uber

As you may have noticed, we recently re-launched our UX Wars campaign with a bit of a twist. We have included audience participation by running polls on social media. Currently, we hope to compare and contrast usability testing results with social media poll results and gain insights about why people prefer one app over the other. With this current round, we focused on rideshare apps. So without further ado, let’s dive into UX Wars: Lyft vs. Uber!

UX playoffs: Food delivery bracketology

ux playoffs instacart vs deliveroo

If you’ve been following our social media, then you’ve probably seen the UX playoffs polls we’ve been running for the past several weeks. It started as a fun little campaign that we started in celebration of the NBA playoffs. As folks engaged with and voted on their favorite food delivery apps, we were reminded of a time when we used to share UX Wars blog posts and how those resonated with everyone. So, here we are! Soft relaunching our old campaign. Don’t worry, friends. The name change was temporary and apropos only to the NBA playoffs situation.

Allbirds vs Greats: UX Wars

UX Wars Greats vs Allbirds

Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.

H&M vs Forever 21: UX Wars

UX Wars H&M vs Forever 21

E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.

New York Times vs BBC: UX Wars

UX Wars New York Times vs BBC banner

The growing importance of the internet as a platform for reading and watching the news has challenged traditional outlets (like newspapers and TV broadcasters) to optimize their online presence. How do 2 different platforms for written online news approach the challenge?

Twitch vs YouTube Gaming: UX Wars

UX Wars Twitch vs YouTube Gaming

Video games and gaming culture are progressing as fast as the bandwidth to our homes increases. People are no longer just playing video games but are now watching them for entertainment too. We checked out two of the top live-streaming platforms, Twitch and YouTube Gaming, to see which one offers gaming fans a better UX.

NatureBox vs Graze: UX Wars

UX Wars NatureBox vs Graze

An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.

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