Thoughts on listening to users

DraftKings vs FanDuel: UX Wars

DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.

How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.

Yelp vs Zomato: UX Wars

UX Wars Yelp vs Zomato banner

Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of UrbanSpoon earlier this year, India-based restaurant reviewer Zomato is ready to throw down with Yelp on its home turf of North America.

We pitted these rivals against each other in a usability face-off to see which one offers the superior user experience to aspiring diners. After a few tests with real users, here’s what we found…

Apple Music: UX Wars (Update)

For music lovers around the world, Spotify has become the go-to for streaming and sharing music over the past few years. However, with its new music streaming service entering the ring last week, Apple has set out to challenge that market dominance. But will users be convinced to make the switch?

Crowdsourced usability in the wild: Testing UXCrowd with Serengetee

Herd of elephants milling around

Usability testing is important, but it can be hard to make time for poring over hours of video data. Can crowdsourcing usability analysis solve this dilemma? This is the question we set out to answer when we built UXCrowd, a voting-based platform for letting the users themselves identify the most critical issues of a website.

We ran a test with 30 users to see if the crowd’s analysis of an apparel website called Serengetee matched up with the site’s real usability issues.

Is your design drowning out your message?

In engineering, the signal-to-noise ratio refers to the relative strength of an electrical signal compared to the strength of the background noise. Too much noise, and the signal can become difficult or impossible to decipher. Signal-to-noise ratio is an important consideration in design, too.

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