There is a trend in design towards making things “smarter” – more predictive, more pre-emptive in what they do for users. But when does this trend go wrong, and how can it be avoided?
At America’s colleges and universities, it’s not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female students to buy custom running gear from one of two major footwear competitors: Nike, or Reebok. Which site provided a better user experience?
Like everything else, pizza is now online. Where is it easiest to order a pizza without dialing a phone? We ran some usability tests on the Domino’s and Pizza Hut websites with likely pizza orderers to find out.
How did experienced TV host Steve Harvey make the terrible mistake of announcing the wrong winner of the Miss Universe pageant? Bad design made him do it.
Apple and Microsoft: the ultimate rivals. These two tech giants have loyal fans and staunch detractors, which is why we were curious to do some usability testing of their online stores and see which company has crafted a more user-friendly experience.
DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.
How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.
Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of UrbanSpoon earlier this year, India-based restaurant reviewer Zomato is ready to throw down with Yelp on its home turf of North America.
We pitted these rivals against each other in a usability face-off to see which one offers the superior user experience to aspiring diners. After a few tests with real users, here’s what we found…
For music lovers around the world, Spotify has become the go-to for streaming and sharing music over the past few years. However, with its new music streaming service entering the ring last week, Apple has set out to challenge that market dominance. But will users be convinced to make the switch?
Usability testing is important, but it can be hard to make time for poring over hours of video data. Can crowdsourcing usability analysis solve this dilemma? This is the question we set out to answer when we built UXCrowd, a voting-based platform for letting the users themselves identify the most critical issues of a website.
We ran a test with 30 users to see if the crowd’s analysis of an apparel website called Serengetee matched up with the site’s real usability issues.