Thoughts on listening to users

NatureBox vs Graze: UX Wars

UX Wars NatureBox vs Graze

An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.

Lander vs Instapage: UX Wars

UX Wars Lander vs Instapage banner

This month, we decided to take a closer look at some of the tools available for building landing pages.

Lander and Instapage both allow marketers to quickly assemble landing pages in a WYSIWYG (What-you-see-is-what-you-get) editor. Though each platform offers a similar service, their approaches couldn’t be more different.

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