Thoughts on listening to users
Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.
The holiday shopping season has begun, and as we all scramble to buy gifts for our loved ones, we decided it would be worthwhile to round up some of the e-commerce sites with the best UX.
The first few seconds on your website will decide whether users stick around, or leave. Here are 5 things you’ll learn when you test users’ first impressions of your site.
How did bad design cause Hawaii’s missile scare of the past weekend? A picture of the state’s emergency alerts interface gives a clue as to how such a grave mistake could occur.
Usability testing almost always uncovers some problems you knew about, and some problems you didn’t. The more you test, the better your instincts become for predicting how users behave and what they will understand or be confused by.
In an age when people are buying everything online, Amazon is synonymous with online shopping. But Google has been mounting their challenge with Google Express.
E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.
The growing importance of the internet as a platform for reading and watching the news has challenged traditional outlets (like newspapers and TV broadcasters) to optimize their online presence. How do 2 different platforms for written online news approach the challenge?
Go for a walk in almost any public place, and you’re bound to notice them: striding with purposeful gait, phones drawn and held at the ready. They are Pokemon trainers, and they are all engaging in the biggest new mobile gaming phenomenon, Pokemon Go.
Video games and gaming culture are progressing as fast as the bandwidth to our homes increases. People are no longer just playing video games but are now watching them for entertainment too. We checked out two of the top live-streaming platforms, Twitch and YouTube Gaming, to see which one offers gaming fans a better UX.
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