You know usability testing is important, but you just don’t have the time to do it at scale. What if you didn’t have to watch all the hours of user test videos to get the same information out of them?
The “wisdom of crowds” is the idea that the collective judgment or knowledge of a mass of people tends to converge on extreme accuracy when aggregated. But is that really true – do crowds really make good decisions?
At TryMyUI, we believe that usability testing informs good web design. Even the best UX designers need to take a step back and view their project from the end user’s perspective, simply because as humans we tend to get caught up in our own biases.
We also believe that usability testing is one of the most valuable things a company can do for itself to drive up conversion rates and communicate the right message to visitors.
Simply put, it’s a tool that results in a better outcome on all sides.
Your website doesn’t exist in a vacuum – it operates amid a vast web of competitors and distractors that not only vie for users’ business but also furnish every web user with a host of pre-instilled habits and expectations. To survive on the web, it’s not enough just to keep being better than the old you: you need to be better than the current them.
TryMyUI is happy to announce the release of our new mobile usability testing app in beta. Download it for free on your phone’s app store!
In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a large number of people tends to be remarkably correct. So when it comes to UX, who can tell you more – the experts, or the crowd? The answer may not be as clear-cut as you think.
TryMyUI is now implementing the System Usability Scale, or SUS, in our user tests. Here’s a brief guide to how it works.
Usability testing fills a critical need in understanding users’ responses to your website’s UX, but the inherent subjectiveness of the video/audio feedback format means that it can be difficult to distill meaning from a large number of responses. Your testers are writing you a novel with their words – the plot is no secret, but what’s their underlying theme? Fortunately, a tool already exists to consolidate and synthesize individual testers’.. Read More
We recently upgraded the software to support finer age-based demographics, and also “fixed” our notion of demographics on education and social networks usage. Previously, we only allowed the choices of the following very specific age groups: 18-34, 35-55, and above 55, which was fine for many users. However, we received several requests to allow our customers to fine-tune the age selection, for example, to only college age or above 50.. Read More
TryMyUi adds video-indexing to quickly mark task positions in the video, and indicate the task duration.