Thoughts on listening to users
UX Sprint is a new feature aimed at helping you engage in an iterative usability testing cycle that supports and builds on your design progress to measure the impact of your work and point the way forward.
The usability testing tools that are available to UX researchers and designers today make it possible to fit the whole user testing process, traditionally a very time-consuming activity, into a very tight timeline.
Few things can convince a team member or stakeholder of the flaws in a design quite like watching users struggle with it first-hand. With the updates to our video annotation feature, pinpointing, cataloging, and sharing your usability research with the team is easier than ever.
Usability testing is important, but it can be hard to make time for poring over hours of video data. Can crowdsourcing usability analysis solve this dilemma? This is the question we set out to answer when we built UXCrowd, a voting-based platform for letting the users themselves identify the most critical issues of a website.
We ran a test with 30 users to see if the crowd’s analysis of an apparel website called Serengetee matched up with the site’s real usability issues.
On June 25, we hosted a webinar with TryMyUI’s Co-Founder and CEO, Ritvij Gautam, on collaborative UX workflows. Ritvij discussed the challenges common on UX teams and ways to achieve synchronicity through collaborative analysis. Here’s a recap of the live Q&A segment from the webinar.
How can you make usability research relevant to all of your stakeholders without bogging the whole team down in a morass of data?
An efficient team UX workflow must engage every stakeholder with the data at the appropriate level of involvement and achieve the goals of all involved, as well as the team as a whole.
“I was expecting the button to be somewhere by the top, but I’ve searched all over and I can’t find it anywhere.”
That’s the gold mine spot – the problem happens, the user sums it up in a quick, perfect sound bite. It’s the quote you want to put in the report, the clip you want to show your team, the evidence that you need a design rethink. Keeping track of key moments like this is valuable, but when they’re hidden in 20-30 minutes of video, it can be easy to forget where exactly that sequence occurred…
The idea behind task-based usability testing is that any application’s user experience is comprised of various steps along the user’s journey, each of which must be optimized for simplicity and ease of use to guide the user to his or her end goal.
Each task, then, while contributing to a cohesive whole, is also a unique opportunity to create an intuitive and seamless interaction for the user. It is in finding where we fail to do this that we are able to improve our websites and applications.
Crowdsourcing may have begun with an ox…
On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.
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