Thoughts on listening to users

Crowdsourced usability in the wild: Testing UXCrowd with Serengetee

Herd of elephants milling around

Usability testing is important, but it can be hard to make time for poring over hours of video data. Can crowdsourcing usability analysis solve this dilemma? This is the question we set out to answer when we built UXCrowd, a voting-based platform for letting the users themselves identify the most critical issues of a website.

We ran a test with 30 users to see if the crowd’s analysis of an apparel website called Serengetee matched up with the site’s real usability issues.

Collaborative UX Webinar: Q&A

On June 25, we hosted a webinar with TryMyUI’s Co-Founder and CEO, Ritvij Gautam, on collaborative UX workflows. Ritvij discussed the challenges common on UX teams and ways to achieve synchronicity through collaborative analysis. Here’s a recap of the live Q&A segment from the webinar.

Collaboration within a UX team

Alternating reflecting pools

How can you make usability research relevant to all of your stakeholders without bogging the whole team down in a morass of data?

An efficient team UX workflow must engage every stakeholder with the data at the appropriate level of involvement and achieve the goals of all involved, as well as the team as a whole.

Feature Update: Tag your ‘gold mine’ moments to find them later

“I was expecting the button to be somewhere by the top, but I’ve searched all over and I can’t find it anywhere.”

That’s the gold mine spot – the problem happens, the user sums it up in a quick, perfect sound bite. It’s the quote you want to put in the report, the clip you want to show your team, the evidence that you need a design rethink. Keeping track of key moments like this is valuable, but when they’re hidden in 20-30 minutes of video, it can be easy to forget where exactly that sequence occurred…

Measuring task usability: The Single Ease Question (SEQ)

trymyui ux diagnostics task usability SEQ screenshot

The idea behind task-based usability testing is that any application’s user experience is comprised of various steps along the user’s journey, each of which must be optimized for simplicity and ease of use to guide the user to his or her end goal.

Each task, then, while contributing to a cohesive whole, is also a unique opportunity to create an intuitive and seamless interaction for the user. It is in finding where we fail to do this that we are able to improve our websites and applications.

The UXCrowd Webinar: Q&A

Banner image for the UXCrowd webinar

On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.

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