Thoughts on listening to users

Tim Rotolo

Tim Rotolo is a UX Architect at TryMyUI. He is a born researcher whose interests include history, psychology, architecture, design, and zoology. Tim holds a Bachelor's Degree in International Relations from Claremont McKenna College in southern California. You can reach him at trotolo@trymyui.com or on Twitter at @timoroto

Allbirds vs Greats: UX Wars

Many of today’s online sellers are hosted on massive DIY e-commerce platforms like Shopify and BigCommerce. These platforms provide lots of basic tools for non-experts to create usable experiences. We were curious to see what’s possible with these tools – so we ran usability tests on 2 Shopify-hosted shoe stores: Allbirds and Greats.

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