Thoughts on listening to users

Niraj Rajput

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What is user research and why it is so important

What’s the first thing that pops into your head when you read the word ‘user research’? In simple terms, it’s the research conducted to deduce the behavior, needs, demands, choices, and motivations of the user. It’s a vast and extensive topic, and there are many definitions available on this subject. We will give you a quick overview of this topic.

Widespread mistakes in personas: how to fix them

Personas are a way for businesses to get a better understanding of their customers. If you have been using personas for years without success, then it is time to reassess your process. In today’s world of analytics and customer feedback, some widespread mistakes can lead to failure with your personas. Let’s learn more about personas in this blog.

Optimize your A/B test results with qualitative data

Image Source The following is a guest post by Niraj Rajput, cofounder and Head of Engineering at Chisel Labs A/B testing is a great way to test new ideas and measure the effect they have on your website’s conversion rates. But how do you know which idea will be best? Qualitative data can help you make more informed decisions about what works best for your customers. This blog post will.. Read More

Product roadmap: how it affects user experience

When it comes to the success of any product, the foremost priority should be user experience. Since product design is an amalgamation of a diverse number of things, managing the blueprint of UX design is easier when done with a roadmap. In this article, you will learn how product roadmap and user experience are intertwined and how you can reap mutual benefits of both. 

Prototype testing questions: Your product’s future is in your consumers’ hands

It’s no secret that insights from your consumers are important for product development. But, insights are often hard to come by because they’re not given enough importance in the overall process of product development. Companies put off testing prototypes because it is infrequent and thus reduces its effectiveness. It doesn’t have to be this way. In this blog post, we’ll discuss why insights from your customers matter and how you can get information regularly without spending too much time or money.

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