Thoughts on listening to users

Luke Smith

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10 UI mistakes that SaaS marketers make

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

Keeping the focus on the interplay of universal design and UX

Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power. However,.. Read More

How to develop customer loyalty naturally

How can you ensure your website is gaining your loyal customers? How can you build upon that accessibility in other areas of your business? In this article we share tips for a better UI on your website, and a better overall experience for every member of your target audience.

Ways to Optimize UX in Mobile eCommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More

How to Gather UX Data for eComm Sites

Data is a powerful force. It provides endless actionable insights that improve the ways we go about business. Now, with more transactions happening online, data can be used to empower user experience designs across e-commerce sites. There are many ways you can utilize UX data to increase the potential of your virtual storefronts. However, the insights you generate are only as good as they are applicable. Understand the importance of.. Read More

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