Thoughts on listening to users
Ours truly is the great age of technology, and that means that your work in the IT field isn’t just in demand, it’s always engaging. Whether you’re a programmer, a software engineer, a designer, or a product manager, every day brings new challenges and new opportunities to innovate, learn, and expand your skills.
User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.
Image Source Technology is often heralded as both the great equalizer and the great emancipator. It opens the marketplace to would-be entrepreneurs in every corner of the globe. Also, it extends the light of education into the most remote regions of the world. It connects the historically marginalized to the community. Finally, it is a source of access, and through that access, it is also a source of power. However,.. Read More
COVID-19 created a necessity for far more schools to utilize digital spaces than ever before. It is both your ethical duty and a business imperative to look a little closer at your accessibility. Below are some of the key elements that can help you along the way.
Workflow may, in fact, be one of the most important determiners of UX outcomes. To understand why, explore the relationship between workflow and UX and how workflow can influence your results.
How can you ensure your website is gaining your loyal customers? How can you build upon that accessibility in other areas of your business? In this article we share tips for a better UI on your website, and a better overall experience for every member of your target audience.
User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. Here’s what you should know about leveraging customer data to inform UX decisions.
User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this? Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging from.. Read More
Data is a powerful force. It provides endless actionable insights that improve the ways we go about business. Now, with more transactions happening online, data can be used to empower user experience designs across e-commerce sites. There are many ways you can utilize UX data to increase the potential of your virtual storefronts. However, the insights you generate are only as good as they are applicable. Understand the importance of.. Read More
How important is accessibility when it comes to UX? Spoiler: crucial. A better understanding of accessible design considerations will lead to a better, healthier, and much more optimized experience for all users.
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