Thoughts on listening to users

Fresco

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What is card sorting in UX?

One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.

Concept testing, prototyping, and product roadmaps

Meeting customer expectations doesn’t happen by coincidence. It takes careful planning and execution to create a satisfactory product in the eyes of the customer. How can you ensure your product meets the customer’s needs? The answer is concept testing. In this article, we will define and talk about some of the reasons it’s so important. Additionally, we will talk about how it’s similar to prototyping and can impact your product roadmap.

How online whiteboards help facilitate qualitative and quantitative research

When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two. 

What is moderated usability testing? Definition and guide

Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. In this article we will focus on defining moderated testing and outline each step in conducting a successful test that will help optimize the experience your customers receive when interacting with your product/service.

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