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One of the easiest traps for a company to fall into is designing a product in their eyes rather than the eyes of the customer. This can lead to many problems. In order to avoid it, it’s important that the user experience is driven by customer feedback. One popular way companies attempt to give user’s a decisive say in UX design is through card sorting. In this article, we will define card sorting, discuss some different branches of it, and talk about its various advantages.
Meeting customer expectations doesn’t happen by coincidence. It takes careful planning and execution to create a satisfactory product in the eyes of the customer. How can you ensure your product meets the customer’s needs? The answer is concept testing. In this article, we will define and talk about some of the reasons it’s so important. Additionally, we will talk about how it’s similar to prototyping and can impact your product roadmap.
One of the most essential parts of product design is understanding the customer. Understanding who you’re designing a product for and how it will meet their needs is crucial to the entire process. The first step in creating this understanding is building a user persona.
When gathering user feedback, there are generally two kinds of research that you can focus on: qualitative and quantitative research. These are both important to developing a holistic understanding of a user’s experience but are usually conducted in different ways. In this article, we’ll outline how online whiteboards can help facilitate both qualitative and quantitative user research and will briefly discuss the difference between the two.
When you’re creating a new product or service, the core value that you’re trying to provide is encapsulated in your minimum viable product, or MVP. Creating an MVP doesn’t just happen, though – you need the right tools to bring it into existence.
Online whiteboards create a shared space where people can visualize data and imagery to better understand the concept they’re analyzing. This article outlines why online whiteboards are so effective when paired with usability testing and how they can effectively incorporate customer feedback.
Design thinking is a process that helps teams understand their customer’s needs and create solutions that are innovative and to the point. In this article, we discuss and demonstrate some of the ways it can help improve your UX.
Using online whiteboards can help improve your usability. In this article we share some specific exercises and strategies that you can employ to help innovate your user experience.
Certain strategies and structures can help create the perfect vision and execute a solid UX scheme. In this article we will talk about some of the strategies and templates that help consolidate a good UX strategy and how to best use them to your advantage.
Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. In this article we will focus on defining moderated testing and outline each step in conducting a successful test that will help optimize the experience your customers receive when interacting with your product/service.