Thoughts on listening to users

Darienne Jordan

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Considering customer experience in your UX design process

Do you know you can provide a steady foundation for your brand or business and increase return on investment by adopting practices that elevate customer experience? In the past, companies relied totally on their product’s quality to get new business or more sales. They were successful, but now it’s not that easy because major brands have become user-centric and marketing machines. So, if you want to compete with them, you need to consider customer experience in the UX design process. 

What are digital experience platforms?

In a technology-centric society, we are seeing more and more business sectors move to a digital space. Apps and websites that accomplish the same thing as and eventually replace brick and mortar establishments are on the rise. Consumers enjoy the accessibility and flexibility of a more digital world. Therefore, it is up to businesses to ensure that they are creating the best digital experience possible. While there is a lot of conversation around user experience and customer experience and the platforms that can help you understand how users feel about those things, it’s high time to have a conversation about digital experience platforms – what they are and how they can benefit your business.

UX playoffs: Food delivery bracketology

If you’ve been following our social media, then you’ve probably seen the UX playoffs polls we’ve been running for the past several weeks. It started as a fun little campaign that we started in celebration of the NBA playoffs. As folks engaged with and voted on their favorite food delivery apps, we were reminded of a time when we used to share UX Wars blog posts and how those resonated with everyone. So, here we are! Soft relaunching our old campaign. Don’t worry, friends. The name change was temporary and apropos only to the NBA playoffs situation.

Key components of the UX design process

The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.

Leveraging remote usability testing as UX research

UX research is the process of gathering qualitative and quantitative data about your design’s user experience. Remote usability testing is the process of testing your website or app’s user interface and UX design without getting users together in person.  It is conducted virtually, which is convenient for time and budget. During remote usability testing, different users are given specific tasks to perform on the website. The users carry out these tasks, and any problems they encounter are investigated and removed to improve the website or app’s user experience. There are many benefits to leveraging remote usability testing as UX research. In this article, we will go over a few of those benefits.

UX research and UX design

When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are key to developing a strong user interface, they both play different roles. In this article, we will discuss UX research and UX design and the key components of each.

A guide to effective UX research & prototype usability testing

When we talk about effective UX research, we often relate it to money. We are of the opinion that huge budgets aren’t necessarily required for effective UX research. UX research has become a critical step in creating an app/website. The UX research experts are leading the way in the creation of user-oriented apps to make sure that the UX design is friendly and people actually have positive user experience while navigating a website or app. One important aspect of UX research is prototype usability testing. In this article, we will connect the dots between UX research and prototype usability testing.

The ideal prototype usability testing sample size

Usability testing sample size is defined as the number of users that you compile to test your website or mobile app. When it comes to the ideal sample size for usability testing, we have always recommended that you start with 5 users. Today, we will discuss the factors that affect prototype usability testing sample size. Doing so will allow you to look at the bigger picture before conducting prototype usability testing. You will also get a good idea of the appropriate prototype usability testing sample size for your UX research.

4 key prototyping methods

When it comes to UX design, prototyping is a crucial step in the process. However, how do you know what prototyping method is best for your design team? We hope to shed some light on this. In this article, we will discuss the 4 key prototyping methods and how they can be utilized in your UX design and UX research processes.

Prioritizing usability testing In the UX design process

During the UX design process, understanding, collecting, and sorting data and feedback are some of the most vital tasks. To be more exact, it’s becoming a trending UX skill. Usability testing shows you if your target users will use your product or not. As well, the UX design process includes the whole process of developing, owning, and even fixing the UX design and user interface. The UX design process doesn’t just focus on creating innovative products but also works on other aspects of the UX, like efficiency, accessibility, and functionality! This means that usability testing should be a priority throughout the process.

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