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Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the characteristics that this persona has and what type of content they would enjoy reading. A well-crafted customer persona will help you create engaging content for your blog posts and social media posts, which in turn will make them more appealing to potential customers. This post will provide a complete overview of how to create great customer personas for your business.
Do you know what your customers are thinking? It’s not easy to figure out, but it is possible. One way you can do this is by using rating scale questions on surveys or forms that people fill out for you. If you want to get the most accurate answers from them, then here are some tips to help you craft your rating scale questions strategically.
We asked Google users what makes a good user experience on a website. This article takes a closer look at how to provide good user experience on a site.
Reporting can be a difficult task, especially if you are new to the world of usability testing. However, it is an important part of usability testing because it allows for transparency into your project and offers insights that might not have been achievable otherwise. This blog post will teach you how to report more effectively with different metrics so you don’t have to worry about being lost in reporting land.
The UX tools that people use to make their lives easier are endless. In this blog post, we will take a look at some of the UX tools for designers and discuss what they can do for you.
Video games are not just about the game any more. The user interface and the user experience design of video games is now an integral part of what makes them successful or unsuccessful. This handbook will help you learn how to create a better video game, by understanding these two aspects of gameplay that are often overlooked by developers.
A look at how instructional design and user experience are related and similar but also different. Explore how these two different approaches to design are closely related, while being used in two different realms–UX in technology and web/mobile app design, and ID in education.
Learn how qualitative and quantitative data can go hand-in-hand when performing usability testing. Get some strong methods for combining the data in a way that benefits you snd makes reporting more streamlined.
A close look at key performance indicators (KPIs) and the impact they have on the efficacy of User Experience (UX). A great understanding about how KPIs can inform your UX research on both a qualitative and quantitative level.
User research requires careful planning and execution since it has many component. In this blog post, we will discuss all user research plans along with their components and methodology so that you can conduct your user research project or improve an existing one from scratch.