Thoughts on listening to users

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How To Harness UX To Increase Conversions On eCommerce Sites

UX, or User Experience, is key to the success of any eCommerce website. Sites that are designed with customers in mind invariably pique the interest of greater numbers of users, and that interest ultimately turns into conversions as consumers head to the checkout pages.  There are endless possibilities when it comes to optimizing the user experience, so it’s really up to brands to create a compelling and attractive website that.. Read More

Updated usability demographics

We recently upgraded the software to support finer age-based demographics, and also “fixed” our notion of demographics on education and social networks usage. Previously, we only allowed the choices of the following very specific age groups: 18-34, 35-55, and above 55, which was fine for many users.  However, we received several requests to allow our customers to fine-tune the age selection, for example, to only college age or above 50.. Read More

New features on trymyui.com

Responding to your requests, we’ve added a couple of nifty features on trymyui.com. Autosaved notes A couple of you had the unpleasant experience that if you rated a use test without saving your notes, the notes window would disappear, causing you to lose your notes.  Our bad  – that was a design flaw.  As penance, we’ve double-fixed that: We now auto-save your notes every 15 seconds, else you can save.. Read More

Impression Testing

Update: Read our latest article on impression testing from June 2016 The five-second test (clueapp, fivesecondtest) is a very simple method for capturing a user’s first impressions about the website.  We did a few experiments with this test on various websites (some ours, some not).  In our experiments, five seconds was really not much time to register a value proposition – it was just enough for the brain to register.. Read More

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