Thoughts on listening to users

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Updated usability demographics

We recently upgraded the software to support finer age-based demographics, and also “fixed” our notion of demographics on education and social networks usage. Previously, we only allowed the choices of the following very specific age groups: 18-34, 35-55, and above 55, which was fine for many users.  However, we received several requests to allow our customers to fine-tune the age selection, for example, to only college age or above 50 (to get access.. Read More

New features on

Responding to your requests, we’ve added a couple of nifty features on Autosaved notes A couple of you had the unpleasant experience that if you rated a use test without saving your notes, the notes window would disappear, causing you to lose your notes.  Our bad  – that was a design flaw.  As penance, we’ve double-fixed that: We now auto-save your notes every 15 seconds, else you can save it manually with.. Read More

Impression Testing

Update: Read our latest article on impression testing from June 2016 The five-second test (clueapp, fivesecondtest) is a very simple method for capturing a user’s first impressions about the website.  We did a few experiments with this test on various websites (some ours, some not).  In our experiments, five seconds was really not much time to register a value proposition – it was just enough for the brain to register images and perhaps.. Read More

Providing a free test and asking for a credit card…

We provide a free test for new users. However, we do ask that the user have a valid credit card. Although we don’t charge the credit card (we simply make sure it’s valid), a couple of our prospective customers have been upset that we ask for a credit card at all. We agree that in the world of free, or even freemium services, it’s unusual to ask for a credit card. The problem.. Read More

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