Customer personas are a fictional representation of your ideal customer. It can be based on an actual person or it can be made up, as long as you know the characteristics that this persona has and what type of content they would enjoy reading. A well-crafted customer persona will help you create engaging content for your blog posts and social media posts, which in turn will make them more appealing to potential customers. This post will provide a complete overview of how to create great customer personas for your business.