Thoughts on listening to users

Compelled Shopping Test

At Bolt Peter’s User Research Friday conference today Jared Spool talked about a test I had never heard of before. He called it the Compelled Shopping Test. When I first heard the premise I must admit it made absolutely no sense to me! Here is how it works… You recruit test users for testing a shopping site who are carefully screened to really and truly be in need of buying.. Read More

Dana Chisnell at B|P User Research Friday – Research in a Social Context

Usability Testing in a Social Context Dana Chisnell gave a great talk today at Bolt Peters User Research Friday. Her observation was that almost all activities on the web occur in a social context that spills out far beyond the particular product being tested. Studies that don’t account for the social context are broken Dana put together a study for a financial company that was providing retirement planning for users… Read More

Jared Spool Keynote at B|P User Research Friday

Jared Spool is acting as master of ceremonies this morning at Bolt Peter’s User Research Friday. Here is a summary of the talk… Four Stories about Five Studies Jared’s talk was in the form of 4 real stories of user research for customers. 1) Abandonment This case was about a company that had a problem at the last step of the purchase process. OBSERVATION: 65% abandonment after entering credit card.. Read More