Thoughts on listening to users

Using Kanban to Improve Software Testing

Using Kanban to Improve Software Testing

Image Source   We live in a world where software is constantly being updated and developed. This means that there is an increasing demand for testing.   However, if you are not using Kanban to manage your work – it can be difficult to keep up with the demand. That’s why we have created this blog post on how Kanban can help your company improve its software testing process.  .. Read More

What is Moderated Usability Testing? Definition and Guide.

What is Moderated Usability Testing? Definition and Guide.

Image source (Fresco)   Usability testing is one of the best ways to ensure your users are having a positive experience every time they use your product. Conducting these tests, however, can come with some serious questions. The first key question that needs to be answered is, should I conduct a moderated usability test or an unmoderated usability test? While each has its advantages, in this article we will focus.. Read More

Your Guide for Result-Driven Moderated Testing

Your Guide for Result-Driven Moderated Testing

Image source: Pexels   Every software, website, app, or other product designer or developer wishes to deliver the best services and user experience. Web and mobile developers want to produce the most helpful services in order for their customers to gain the most meaningful benefits.   However, how can you make that happen when your product is new? Well, moderated usability testing is the methods to assess the usability, accessibility,.. Read More

How to Set Goals for Moderated Testing

How to Set Goals for Moderated Testing

image Source: Flickr   Moderated testing is the go-to approach for collecting qualitative feedback from test participants who perform specific tasks to check the usability of a product. It offers the answer to “why did the user interact with a product in a particular way?   Moderated testing aims to improve the user experience by identifying potential problems and errors that may affect user experience to a great extent. However,.. Read More

Top Moderated Testing Usability Tools

Top Moderated Testing Usability Tools

Image source: Pexels   When your goal is to provide users with the best product, you cannot neglect the usability of your website. Usability is an essential quality of a user-friendly interface. Previously, user experience wasn’t as important to grab attention because of minimum competition in the market. However, since the digital world is overpopulating with new competitors, you need to improve the quality of your website. With increasing competition,.. Read More

Moderated Testing Vs. AB Testing – What’s the Difference

Moderated Testing Vs. AB Testing - What's the Difference

Image source: Pexels   Moderated and AB testing are the types of usability and user testing that involve the use of distinctive techniques to ensure conversion optimization. In fact, they are not entirely different, but two sides of the same coin. Below we will discuss more about AB and moderated testing.   One of the main purposes for using these usability testing methods is to optimize the overall website experience.. Read More

How to Expand Your Audience through Moderated Testing

How to Expand Your Audience through Moderated Testing

  Image source: Pexels   There are extensive methods and techniques to expand your business audience. One way is to ensure the delivery of optimal services and product experience that can enhance the meaningfulness to the user. In simple words, moderated testing encompasses the use of advance criteria and techniques to improve user experience through usability testing.     Discussing Moderated Usability Testing   Moderated usability testing involves the provision.. Read More

How to Develop Customer Loyalty Naturally

How to Develop Customer Loyalty Naturally

Image Source: Pexels   Customer loyalty is invaluable to any business – big or small. Word of mouth advertising is hugely important, and it’s easier to retain existing customers than bringing in new ones. So, it’s no surprise that businesses are constantly looking for ways to develop customer loyalty and build a stronger “fan base.”   Sometimes, though, loyalty strategies can come across as just another marketing ploy. People tend.. Read More

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