Thoughts on listening to users

Leveraging Customer Data to Inform UX Decision

Leveraging Customer Data to Inform UX Decisions

Image source: Pexels   User Experience (UX) is one of your most vital tools at your disposal for securing higher conversion rates. With the right UX, you can streamline your potential for ecommerce success and boost your revenues. However, no approach to UX is complete without the use of data.   But getting started requires a broad understanding of how to gather and interpret data if you hope to successfully.. Read More

Beginners Guide to A/B Testing on UX Design

AB Testing Guide

A new website or a new application gets launched in our app stores almost every second. There are plenty of web pages or software that offer a similar service. But there is a thin line of difference when we say that they are similar but not the same.   Even marginally, this difference results in shocking changes. A web designer has to keep this nitty-gritty in mind while designing a.. Read More

Ways to Optimize UX in Mobile eCommerce

Ways to Optimize Ecommerce

User experience (UX) is more important to a mobile shopping experience than you may at first realize. Imagine pulling up a digital store on your phone and finding it ugly and difficult to navigate, with overly long load times. What are the odds you’d complete the checkout process with an experience like this?   Chances are, they are not high. UX drives the success of mobile eCommerce, with benefits ranging.. Read More

How to Gather UX Data for eComm Sites

Data is a powerful force. It provides endless actionable insights that improve the ways we go about business. Now, with more transactions happening online, data can be used to empower user experience designs across e-commerce sites.   There are many ways you can utilize UX data to increase the potential of your virtual storefronts. However, the insights you generate are only as good as they are applicable. Understand the importance.. Read More

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