Thoughts on listening to users

Considering customer experience in your UX design process

customer experience ux design process happy customer checking out

Do you know you can provide a steady foundation for your brand or business and increase return on investment by adopting practices that elevate customer experience? In the past, companies relied totally on their product’s quality to get new business or more sales. They were successful, but now it’s not that easy because major brands have become user-centric and marketing machines. So, if you want to compete with them, you need to consider customer experience in the UX design process. 

What are the application security flaws in UX design?

application security ux design hand holding mobile phone urban background

Do you remember the movie “Rise of the Planet of Apes?” Actually, you do not have to because this is about the “rise of the planet of apps” and not apes as in the movie. Did you mumble something about that being a terrible pun? I get it, I am not so good at puns, and we are not here to talk about puns. We are going to try and put on a serious face like that of Sandor Clegane (the hound) in Game of Thrones and focus on UX design cyber application security.

What are digital experience platforms?

digital experience platforms geometric shapes and blue swatches of color

In a technology-centric society, we are seeing more and more business sectors move to a digital space. Apps and websites that accomplish the same thing as and eventually replace brick and mortar establishments are on the rise. Consumers enjoy the accessibility and flexibility of a more digital world. Therefore, it is up to businesses to ensure that they are creating the best digital experience possible. While there is a lot of conversation around user experience and customer experience and the platforms that can help you understand how users feel about those things, it’s high time to have a conversation about digital experience platforms – what they are and how they can benefit your business.

Customer persona analysis

customer persona analysis person holding

Simply having a good product/service isn’t enough to attract users and create a successful business. You need to reach people that are interested in your solution, have a need for it, and are willing to pay. These three factors are part of a larger image that makes up customer intent and product-market fit. To analyze how your product fits and who the specific audience is, it’s helpful to create a customer persona analysis. This article will define a customer persona analysis and talk about how to build one, why it’s important, and two different research methods used to help create this analysis.

UX playoffs: Food delivery bracketology

ux playoffs instacart vs deliveroo

If you’ve been following our social media, then you’ve probably seen the UX playoffs polls we’ve been running for the past several weeks. It started as a fun little campaign that we started in celebration of the NBA playoffs. As folks engaged with and voted on their favorite food delivery apps, we were reminded of a time when we used to share UX Wars blog posts and how those resonated with everyone. So, here we are! Soft relaunching our old campaign. Don’t worry, friends. The name change was temporary and apropos only to the NBA playoffs situation.

10 UI mistakes that SaaS marketers make

saas marketers analyzing ui performance

User interface (UI) and UX design are critical components in any industry, especially for SaaS brands. The SaaS market is highly competitive. This is why it’s crucial to take your time doing UI and UX research to make sure your product and marketing efforts are more thorough and check all the right boxes. If you are too focused on creating and marketing the best product, you can easily lose sight of what really matters — your customers. Below, we’ll review the top 10 SaaS marketing mistakes and tips for how to overcome them.

Key components of the UX design process

men engaging in ux design process

The UX design process doesn’t only provide users with a pleasurable and intuitive user experience. It also offers an opportunity for UX designers to make changes and improvements in their designs as they go along. If you want to design a user-friendly interface for a website or app, you need to understand the meaning of UX and the key components of the UX design process. So, let’s start.

Leveraging remote usability testing as UX research

UX research is the process of gathering qualitative and quantitative data about your design’s user experience. Remote usability testing is the process of testing your website or app’s user interface and UX design without getting users together in person.  It is conducted virtually, which is convenient for time and budget. During remote usability testing, different users are given specific tasks to perform on the website. The users carry out these tasks, and any problems they encounter are investigated and removed to improve the website or app’s user experience. There are many benefits to leveraging remote usability testing as UX research. In this article, we will go over a few of those benefits.

UX research and UX design

ux research and ux design user experience dials

When it comes to building a good user experience for your customers, both UX design and UX research are important parts of the process. While both aspects of UX are key to developing a strong user interface, they both play different roles. In this article, we will discuss UX research and UX design and the key components of each.

A guide to effective UX research & prototype usability testing

ux research data and prototype usability testing

When we talk about effective UX research, we often relate it to money. We are of the opinion that huge budgets aren’t necessarily required for effective UX research. UX research has become a critical step in creating an app/website. The UX research experts are leading the way in the creation of user-oriented apps to make sure that the UX design is friendly and people actually have positive user experience while navigating a website or app. One important aspect of UX research is prototype usability testing. In this article, we will connect the dots between UX research and prototype usability testing.

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