What if I told you about someone who is designing their user experience to actively prey on the worst compulsions of their users, leaving them terrified or disturbed, all while receiving universal praise and success for this masterful manipulation?
Financial institutions are mired in bad design and even worse PR. Now, younger generations aren’t buying in. How are financial website designs failing? How can financial institutions hope to rebound in the eyes of these tech-savvy and socially aware customers?
Get invaluable insights into the mind of your users with SUPR-Q and NPS, our newest tools designed to give your UX research the most complete data.
After the results came in, we parsed the survey results and analyzed key pieces of the video data to see how the two sites compared. This post describes our methods, what we learned, and the implications for running your own competitive user testing study.
Here’s a rundown of privileged advice from finance experts we gleaned while attending a CrowdPitch event in our local community.
We revisited our old Domino’s vs Pizza Hut UX faceoff, this time with 20 test participants, to see what we would find – not just about the UX of ordering pizza online, but also about how to run competitive usability tests, and how to use quantitative data in a competitive UX study.
How many testers is enough for your usability test? We dive into the numbers to find the baselines and reasoning behind those baselines.
There are about as many ways to look at paintings as there are paintings to look at. But how often does a painting look back? Beyond the eyes of a portrait, have you ever felt like a painting was strangely aware of your presence?
An overview of our latest feature update, allowing customers to streamline the post-test survey question interpretation via new question types with pre-defined responses.
Taking a look at the top 5 polling 2020 Democratic nominee candidate websites and ranking their usability from worst to best.