Thoughts on listening to users

Author Archives: Sani El-Fishawy

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Customer Spotlight: Woolik.com and DIY User Testing

By Sani El-Fishawy | Published: July 13, 2011
Woolik.com develops cool tools for browsers that personalize and improve the user experience.   The first tool available helps saves time while searching by providing logos of familiar sites and brands within the Google search results.  Ido Sever — Woolik’s co-founder, CEO and product manager — has been incorporating TryMyUI as part of Woolik’s R&D [...]
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Five Secrets to Writing a Great Remote Usability Test

By Sani El-Fishawy | Published: June 16, 2011
With the advent of remote usability testing services such as TryMyUI and others just about anyone can create a usability test in minutes and have it performed by a user somewhere in the world in a matter of hours. The can receive a video of the users screen and his voice [...]
Posted in Customers, TryMyUi, Uncategorized | 1 Comment

5 Tips on Designing a Better Event Website

By Sani El-Fishawy | Published: April 13, 2011
Cass Phillipps is a Bay Area event organizer extraordinaire.  If you’re a start-up or entrepreneur, you’ve likely attended an event where she was the behind-the-scene force to make it all come together:  FailCon, SF MusicTech Summit, Inside Social Apps to name a few.    One of the reasons why Cass is so good is because she [...]
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Prototypes, Wireframes and Live Site — Oh My!

By Sani El-Fishawy | Published: March 30, 2011
That’s right!  We rolled out some cool new features.  Check them out, and let us know what you think. Prototypes & Wireframes When creating a new test in TryMyUI, you can now specify if the test is for a live site, prototype or wireframe.  We will instruct the users accordingly to set their expectations.   [...]
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Using TryMyUI and Loop11 in Tandem to Obtain Quantitative and Qualitative Measures

By Sani El-Fishawy | Published: March 27, 2011
Improving website usability is consistently a challenge for companies – whether a startup or a large enterprise.  There’s a plethora of information and healthy debate on what user experience research methods should be used and when.   When it comes to quantitative versus qualitative research, best practices suggest a mix of qualitative and quantitative approaches [...]
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Customer Spotlight: Andy Shield – Director of User Experience, Red Bullet UK

By Sani El-Fishawy | Published: February 17, 2011
We learn so much from our customers, and wanted to pass on the goodness. We recently checked in with Andy Shield, founder of Red Bullet, a research-led web development agency based in the UK.   Andy lives and breathes usability research, and uses OpenHallway (TryMyUI’s sister company).  Thanks for your perspective, Andy! What’s the best part [...]
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TryMyUI and OpenHallway give away $140,000 of usability testing in sponsorship if UXLX conference

By Sani El-Fishawy | Published: January 31, 2011
The remote usertesting services TryMyUI and OpenHallway are sponsoring the UX-LX conference and are giving away $140,000 worth of remote usability testing to approximately 500 conference attendees. OpenHallway is donating 1 year of service valued at $228 and TryMyUI is giving away two remote user tests valued at $50 for each attendee. Attendees can claim [...]
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TryMyUI and OpenHallway are proud to sponsor UX-LX in Lisbon this summer

By Sani El-Fishawy | Published: January 31, 2011
If you interested in usability and can make it to Lisbon this summer we highly recommend you attend the phenomenal UX-LX three day usability conference. This conference has something for everyone in the user experience field. The event will feature workshops in three tracks: Research, Design, and Strategy; as well as talks by such experts [...]
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Compelled Shopping Test

By Sani El-Fishawy | Published: November 19, 2010
At Bolt Peter’s User Research Friday conference today Jared Spool talked about a test I had never heard of before. He called it the Compelled Shopping Test. When I first heard the premise I must admit it made absolutely no sense to me! Here is how it works… You recruit test users for testing a shopping site who [...]
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Dana Chisnell at B|P User Research Friday – Research in a Social Context

By Sani El-Fishawy | Published: November 19, 2010
Usability Testing in a Social Context Dana Chisnell gave a great talk today at Bolt Peters User Research Friday. Her observation was that almost all activities on the web occur in a social context that spills out far beyond the particular product being tested. Studies that don’t account for the social context are broken Dana put together a [...]
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