Thoughts on listening to users

UX feedback that helps you learn from your competitors

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Your website doesn’t exist in a vacuum – it operates amid a vast web of competitors and distractors that not only vie for users’ business but also furnish every web user with a host of pre-instilled habits and expectations. To survive on the web, it’s not enough just to keep being better than the old you: you need to be better than the current them.

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