Thoughts on listening to users

H&M vs Forever 21: UX Wars

UX Wars H&M vs Forever 21

E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.

Apple Music: UX Wars (Update)

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For music lovers around the world, Spotify has become the go-to for streaming and sharing music over the past few years. However, with its new music streaming service entering the ring last week, Apple has set out to challenge that market dominance. But will users be convinced to make the switch?

Expedia vs Priceline: UX Wars

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Summer is coming, and that means its time to start booking travel arrangements for that vacation you’ve been daydreaming about. But where to start? We decided to pit two of the biggest online travel planners against each other to see who has the more usable product.

Spotify vs Tidal: UX Wars

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If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, and more) have gone all-out promoting their new music streaming service. Behind all the marketing buzz, though, Tidal is essentially a re-imagined Spotify, and it’s aiming to compete directly with the streaming giant.

Has Tidal reached its goal? We ran a few tests with current Spotify users to find out…

BeerAdvocate vs RateBeer: UX Wars

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St. Patrick’s Day is a time to celebrate the many contributions of Irish Americans… and to drink lots of beer. To help you pick your pints this 17th, we pitted two of the most popular beer rating apps against each other in a usability faceoff. After a few tests with some real-life beer drinkers, here’s what we found…

OkCupid vs Match.com: UX Wars

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Love is in the air…..and, more recently, on the internet. February is the month of Valentine’s Day, and we felt this would be the perfect time to pit two online dating heavyweights, OkCupid & Match.com, against each other to see who has the most usable product. We ran a few tests with real, single men and women, and here’s what we found…

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