In celebration of March Madness, Facebook’s Messenger app has released a hidden new basketball game – and the game nails mobile UX in all the right ways. We take a look at the 3 things Facebook did right to craft this fun and addictive game.
When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.
DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.
How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.
How do you explain the concept of UX to students who have only been using computers for 6 weeks?
I had never heard of usability testing, let alone TryMyUI, when I started the UX design class at ECU. The entire class was very intimidating in the first few days. Our task was to test the NC Coastal Atlas website with users and to make recommendations for the design team. The idea was great, but my first thought was, “Where do I start?”
What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.