Thoughts on listening to users

Yelp vs Zomato: UX Wars

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Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of UrbanSpoon earlier this year, India-based restaurant reviewer Zomato is ready to throw down with Yelp on its home turf of North America.

We pitted these rivals against each other in a usability face-off to see which one offers the superior user experience to aspiring diners. After a few tests with real users, here’s what we found…

How to avoid a UX Debt crisis

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We’ve all had this feeling: as dirty dishes pile up in the sink, you become more and more reluctant to deal with them. By the time you’ve run out of clean utensils, the sink has filled up with a formidable Jenga of oily, smelly dishes with crumbs from 2 weeks ago. The ‘Dirty Dishes Phenomenon’ exists in UX, too, except resolving it is not quite as easy as shoving everything into the dishwasher…

Apple Music: UX Wars (Update)

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For music lovers around the world, Spotify has become the go-to for streaming and sharing music over the past few years. However, with its new music streaming service entering the ring last week, Apple has set out to challenge that market dominance. But will users be convinced to make the switch?

Is your design drowning out your message?

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In engineering, the signal-to-noise ratio refers to the relative strength of an electrical signal compared to the strength of the background noise. Too much noise, and the signal can become difficult or impossible to decipher. Signal-to-noise ratio is an important consideration in design, too.

Expedia vs Priceline: UX Wars

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Summer is coming, and that means its time to start booking travel arrangements for that vacation you’ve been daydreaming about. But where to start? We decided to pit two of the biggest online travel planners against each other to see who has the more usable product.

Spotify vs Tidal: UX Wars

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If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, and more) have gone all-out promoting their new music streaming service. Behind all the marketing buzz, though, Tidal is essentially a re-imagined Spotify, and it’s aiming to compete directly with the streaming giant.

Has Tidal reached its goal? We ran a few tests with current Spotify users to find out…

New horizons: Bringing UX to the survey design field

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Surveys are everywhere. Millions go out every day, to people responding as customers, employees, citizens, members, attendees, and every other capacity. Seismic decisions rest on survey data; million-dollar sums hang in the balance. So much effort is put towards driving up response rates, and yet so little attention is paid to getting higher-quality data.

What are the obstacles to improving the quality of survey data? And how can UX help to solve these problems?

BeerAdvocate vs RateBeer: UX Wars

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St. Patrick’s Day is a time to celebrate the many contributions of Irish Americans… and to drink lots of beer. To help you pick your pints this 17th, we pitted two of the most popular beer rating apps against each other in a usability faceoff. After a few tests with some real-life beer drinkers, here’s what we found…

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