Thoughts on listening to users

DraftKings vs FanDuel: UX Wars

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DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.

How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.

Expedia vs Priceline: UX Wars

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Summer is coming, and that means its time to start booking travel arrangements for that vacation you’ve been daydreaming about. But where to start? We decided to pit two of the biggest online travel planners against each other to see who has the more usable product.

Spotify vs Tidal: UX Wars

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If you pay even a sliver of attention to the entertainment world, you’ve probably heard of Tidal by now. Jay-Z and his famous co-owners (Beyonce, Kanye West, Rihanna, and more) have gone all-out promoting their new music streaming service. Behind all the marketing buzz, though, Tidal is essentially a re-imagined Spotify, and it’s aiming to compete directly with the streaming giant.

Has Tidal reached its goal? We ran a few tests with current Spotify users to find out…

5 secrets to running a comparative usability study

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No website exists in a vacuum, and seeing how yours compares to your competitors’ is critical for making important roadmap decisions. Where does your competitor’s website or app hold the edge? What are they doing right that you can learn from? And what are the strong points in your own design?

Here are the top 5 things we tell customers looking to run a comparative usability study.

BeerAdvocate vs RateBeer: UX Wars

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St. Patrick’s Day is a time to celebrate the many contributions of Irish Americans… and to drink lots of beer. To help you pick your pints this 17th, we pitted two of the most popular beer rating apps against each other in a usability faceoff. After a few tests with some real-life beer drinkers, here’s what we found…

OkCupid vs Match.com: UX Wars

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Love is in the air…..and, more recently, on the internet. February is the month of Valentine’s Day, and we felt this would be the perfect time to pit two online dating heavyweights, OkCupid & Match.com, against each other to see who has the most usable product. We ran a few tests with real, single men and women, and here’s what we found…

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