Thoughts on listening to users

Seeking standardization in UX Feedback: the System Usability Scale

Usability testing fills a critical need in understanding users’ responses to your website’s UX, but the inherent subjectiveness of the video/audio feedback format means that it can be difficult to distill meaning from a large number of responses. Your testers are writing you a novel with their words – the plot is no secret, but what’s their great underlying theme? Fortunately, a tool already exists to consolidate and synthesize individual testers’ responses into.. Read More

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