Thoughts on listening to users

Optimizing design with data: A case study with Crown Bees

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What does data-driven design look like in action? We worked with conversion rate optimizer PayBoard to improve a niche commerce website called Crown Bees, an information and supplies site for amateur beekeepers. With a combination of quantitative visitor metrics and qualitative usability testing, we identified some critical ways in which the site could perform better.

Take me out to the ball game

Spring Training

Each year as spring arrives, the 30 teams of Major League Baseball head to Arizona and Florida to kick off spring training. Every day for a month and a half, the players train, drill, and play scrimmages in preparation for the regular season. This month and a half provides two valuable returns for the teams…

Measuring task usability: The Single Ease Question

Graph showing task difficulty for a user test

The idea behind task-based usability testing is that any application’s user experience is comprised of various steps along the user’s journey, each of which must be optimized for simplicity and ease of use to guide the user to his or her end goal.

Each task, then, while contributing to a cohesive whole, is also a unique opportunity to create an intuitive and seamless interaction for the user. It is in finding where we fail to do this that we are able to improve our websites and applications.

Walk in your user's shoes with Stream

How are people really using your website? TryMyUI Stream can show you.

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