Usability testing isn’t just a useful research exercise – it can be entertaining, funny, engrossing, satisfying, and more. Read one user’s epic takedown of the Yelp home page, and the user that really took the test scenario to heart.
Surveys are everywhere. Millions go out every day, to people responding as customers, employees, citizens, members, attendees, and every other capacity. Seismic decisions rest on survey data; million-dollar sums hang in the balance. So much effort is put towards driving up response rates, and yet so little attention is paid to getting higher-quality data.
What are the obstacles to improving the quality of survey data? And how can UX help to solve these problems?
What’s the relationship between qualitative and quantitative in UX research?
Recall: the retrieval of information stored in the memory. We all rely on it every day – Where did I leave my phone charger? Which gas station has the lowest prices? What filename did I save that document under? In usability research, we rely on recall to get feedback from everyday users, testers, and focus group subjects with surveys, direct questioning, and other methods – What did you think of the registration process?.. Read More