Thoughts on listening to users

Feature Update: Tag your ‘gold mine’ moments to find them later

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“I was expecting the button to be somewhere by the top, but I’ve searched all over and I can’t find it anywhere.”

That’s the gold mine spot – the problem happens, the user sums it up in a quick, perfect sound bite. It’s the quote you want to put in the report, the clip you want to show your team, the evidence that you need a design rethink. Keeping track of key moments like this is valuable, but when they’re hidden in 20-30 minutes of video, it can be easy to forget where exactly that sequence occurred…

UX feedback that helps you learn from your competitors

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Your website doesn’t exist in a vacuum – it operates amid a vast web of competitors and distractors that not only vie for users’ business but also furnish every web user with a host of pre-instilled habits and expectations. To survive on the web, it’s not enough just to keep being better than the old you: you need to be better than the current them.

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