Thoughts on listening to users

Crowdsourced usability in the wild: Testing UXCrowd with Serengetee

Herd of elephants milling around

Usability testing is important, but it can be hard to make time for poring over hours of video data. Can crowdsourcing usability analysis solve this dilemma? This is the question we set out to answer when we built UXCrowd, a voting-based platform for letting the users themselves identify the most critical issues of a website.

We ran a test with 30 users to see if the crowd’s analysis of an apparel website called Serengetee matched up with the site’s real usability issues.

The UXCrowd Webinar: Q&A

Banner image for the UXCrowd webinar

On December 9 we hosted a webinar with Rob Hoehn of Ideascale and Rob Aseron, former head of user research at Zynga diving into the utilities of crowdsourcing and how it can be used to expedite the user research process and improve feedback. Below is the Q&A segment of the webinar.

Experts or the Crowd: Who has the UX advice you need?

In 2004, James Surowiecki gave a name to the truth and accuracy of the aggregated many: “the wisdom of crowds.” It’s the idea, basically, that the collected knowledge of a large number of people tends to be remarkably correct. So when it comes to UX, who can tell you more – the experts, or the crowd? The answer may not be as clear-cut as you think.

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