Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.
Go for a walk in almost any public place, and you’re bound to notice them: striding with purposeful gait, phones drawn and held at the ready. They are Pokemon trainers, and they are all engaging in the biggest new mobile gaming phenomenon, Pokemon Go.
What constitutes a great user experience strategy? Is it the strategy that provides the best possible experience for the users or the strategy that generates the most revenue?
Video games and gaming culture are progressing as fast as the bandwidth to our homes increases. People are no longer just playing video games but are now watching them for entertainment too. We checked out two of the top live-streaming platforms, Twitch and YouTube Gaming, to see which one offers gaming fans a better UX.
Usability testing isn’t just a useful research exercise – it can be entertaining, funny, engrossing, satisfying, and more. Read one user’s epic takedown of the Yelp home page, and the user that really took the test scenario to heart.
A guide to analyzing and understanding users’ first impressions of your website using the 15-second impression test.
The Project Bundle is a package optimized for injecting user testing into smaller-scale or short-term design projects. Don’t just design; design with users in mind.
An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.
There is a popular sentiment in design: in order to make good work, you have to have taste; that taste is a fixed aspect of who you are. Just as taste can be applied to people, the labels good or bad often get applied to design work: “That’s just bad design.” But what if it’s not so simple?
Inspiring design and getting the user’s view go hand in hand. That’s why we’re thrilled to announce TryMyUI’s new partnership with the University and College Designers Association (UCDA).