Thoughts on listening to users

Happy design, branding, and UX

happy-packaging

Lately I’ve asked myself, “How does design make us happy?” Maybe it’s the magic that’s hidden behind what’s seen on the outside. More often than not people take things at face value, but by failing to seek beyond those perspectives we never reach a deeper understanding of what drives us.

The UX of Pokemon Go

The Pokemon Go experience: Getting outside!

Go for a walk in almost any public place, and you’re bound to notice them: striding with purposeful gait, phones drawn and held at the ready. They are Pokemon trainers, and they are all engaging in the biggest new mobile gaming phenomenon, Pokemon Go.

Twitch vs YouTube Gaming: UX Wars

UX Wars Twitch vs YouTube Gaming

Video games and gaming culture are progressing as fast as the bandwidth to our homes increases. People are no longer just playing video games but are now watching them for entertainment too. We checked out two of the top live-streaming platforms, Twitch and YouTube Gaming, to see which one offers gaming fans a better UX.

NatureBox vs Graze: UX Wars

UX Wars NatureBox vs Graze

An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.

A systematic approach to design critique

Design critique

There is a popular sentiment in design: in order to make good work, you have to have taste; that taste is a fixed aspect of who you are. Just as taste can be applied to people, the labels good or bad often get applied to design work: “That’s just bad design.” But what if it’s not so simple?

Walk in your user's shoes with Stream

How are people really using your website? TryMyUI Stream can show you.

Learn more »