Thoughts on listening to users

A systematic approach to design critique

Design critique

There is a popular sentiment in design: in order to make good work, you have to have taste; that taste is a fixed aspect of who you are. Just as taste can be applied to people, the labels good or bad often get applied to design work: “That’s just bad design.” But what if it’s not so simple?

The root of all usability problems

Inception Fold

When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.

Walk in your user's shoes with Stream

How are people really using your website? TryMyUI Stream can show you.

Learn more »