The growing importance of the internet as a platform for reading and watching the news has challenged traditional outlets (like newspapers and TV broadcasters) to optimize their online presence. How do 2 different platforms for written online news approach the challenge?
Video games and gaming culture are progressing as fast as the bandwidth to our homes increases. People are no longer just playing video games but are now watching them for entertainment too. We checked out two of the top live-streaming platforms, Twitch and YouTube Gaming, to see which one offers gaming fans a better UX.
An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.
This month, we decided to take a closer look at some of the tools available for building landing pages.
Lander and Instapage both allow marketers to quickly assemble landing pages in a WYSIWYG (What-you-see-is-what-you-get) editor. Though each platform offers a similar service, their approaches couldn’t be more different.
Student Universe and STA Travel are student-centered travel booking websites. Both websites provide discount flight, hotel, and tour booking services for students.
We pitted Student Universe and STA Travel against each other in this month’s UX Wars edition to see which one makes it easier for spring breakers to plan their trip.
At America’s colleges and universities, it’s not uncommon to see students taking advantage of spacious and beautiful campuses to go for a run. This EDU-contributed UX Wars edition challenged female students to buy custom running gear from one of two major footwear competitors: Nike, or Reebok. Which site provided a better user experience?
Like everything else, pizza is now online. Where is it easiest to order a pizza without dialing a phone? We ran some usability tests on the Domino’s and Pizza Hut websites with likely pizza orderers to find out.
Apple and Microsoft: the ultimate rivals. These two tech giants have loyal fans and staunch detractors, which is why we were curious to do some usability testing of their online stores and see which company has crafted a more user-friendly experience.
DraftKings and FanDuel have blitzed this season’s football programming with inescapable advertising campaigns, and many fans are giving short-term fantasy leagues a try.
How do the two sites differentiate themselves? We did some usability testing with football fans to see which one offers the superior experience.
Hungry? For many in the US, a Yelp search might be the first (and last) step in finding the perfect place to grab a bite. But with its acquisition of UrbanSpoon earlier this year, India-based restaurant reviewer Zomato is ready to throw down with Yelp on its home turf of North America.
We pitted these rivals against each other in a usability face-off to see which one offers the superior user experience to aspiring diners. After a few tests with real users, here’s what we found…