Thoughts on listening to users

H&M vs Forever 21: UX Wars

UX Wars H&M vs Forever 21

E-commerce is a highly competitive space, and mobile online shopping puts even more pressure on retailers. We tested these two fashion brands’ mobile websites to see which one provides a better mobile user experience.

New York Times vs BBC: UX Wars

UX Wars New York Times vs BBC banner

The growing importance of the internet as a platform for reading and watching the news has challenged traditional outlets (like newspapers and TV broadcasters) to optimize their online presence. How do 2 different platforms for written online news approach the challenge?

The UX of Pokemon Go

The Pokemon Go experience: Getting outside!

Go for a walk in almost any public place, and you’re bound to notice them: striding with purposeful gait, phones drawn and held at the ready. They are Pokemon trainers, and they are all engaging in the biggest new mobile gaming phenomenon, Pokemon Go.

Twitch vs YouTube Gaming: UX Wars

UX Wars Twitch vs YouTube Gaming

Video games and gaming culture are progressing as fast as the bandwidth to our homes increases. People are no longer just playing video games but are now watching them for entertainment too. We checked out two of the top live-streaming platforms, Twitch and YouTube Gaming, to see which one offers gaming fans a better UX.

NatureBox vs Graze: UX Wars

UX Wars NatureBox vs Graze

An increasing number of industries has seen a rise in companies offering subscription-style monthly packages, from shaving to fashion, cooking, gaming, and more. What does it look like for a website to successfully articulate the benefits and sell visitors on this model? What would make customers pick one subscription over another, similar one? We tested two snack box websites to find out.

Lander vs Instapage: UX Wars

UX Wars Lander vs Instapage banner

This month, we decided to take a closer look at some of the tools available for building landing pages.

Lander and Instapage both allow marketers to quickly assemble landing pages in a WYSIWYG (What-you-see-is-what-you-get) editor. Though each platform offers a similar service, their approaches couldn’t be more different.

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