Ritvij Gautam is the Co-Founder and CEO of TryMyUI. He holds Bachelor's Degrees in Physics and Philosophy from Claremont McKenna College.
The primary data we use to give our customers the “user’s view” consists of video and audio recordings of users following a series of tasks through a designated flow. However, my growing sense of the limitations of this kind of data has spurred me to write this post.
When we design websites, we create participatory fictions – imaginary worlds that we invite users to engage in. When the user is unable to successfully engage that fiction, it is because of “imaginative resistance,” the underlying cause of all usability problems.
Just last week, we announced Survey Analytics’ acquisition of the usability testing company TryMyUI and we are all very excited for what’s coming next. We had an opportunity to dig in and get some dirt from the young and vibrant Founder and Product Manager Ritvij Gautam (you can call him Rit) about what this means for him and what’s coming next for TryMyUI. In case you missed out earlier, TryMyUI is a usability testing platform.. Read More
How are people really using your website? TryMyUI Stream can show you.